{"id":11771,"date":"2022-07-05T15:17:40","date_gmt":"2022-07-05T13:17:40","guid":{"rendered":"https:\/\/www.terabee.com\/footfall-monitoring-evolving\/"},"modified":"2025-10-23T16:22:38","modified_gmt":"2025-10-23T14:22:38","slug":"footfall-monitoring-evolving","status":"publish","type":"post","link":"https:\/\/www.terabee.com\/de\/footfall-monitoring-evolving\/","title":{"rendered":"How the footfall monitoring industry is evolving"},"content":{"rendered":"

What are the latest developments in the footfall monitoring industry and how
\ncan your company benefit? Read on to find out more.<\/h1>\n

Footfall monitoring describes \u200cthe use of electronic devices to count the number of people moving in and out of a space. Typically installed at the entrances to a building, room or space, these devices \u2014 also known as people counters \u2014 are activated every time a person crosses an invisible threshold that has been configured in the device settings.<\/p>\n

The detection mechanism in the device depends on the technology used. Time-of-Flight (ToF) sensing, thermal detection, Wi-Fi tracking, video counting, and infrared beams are examples of these technologies. Time-of- Flight, in particular, is a leading technology for footfall monitoring that provides unrivalled accuracy while conforming to privacy regulations.<\/p>\n

Count data is collected in real-time and transmitted via the internet to an analytics platform forsubsequent analysis. This article will discuss how Time-of-Flight technology is driving the footfall monitoring industry.<\/p>\n

What are the latest trends in footfall counting?<\/h2>\n

With analysts predicting impressive growth rates of 9% to 12% annually in people counting systems worldwide (over the next five years), the proliferation of shopping malls, retail outlets, and transportation hubs are driving the growth in demand for footfall counting solutions.<\/p>\n

Elsewhere, the integration of IoT and cloud services in Smart Building solutions is also increasing the demand for people counting solutions.<\/p>\n

The growth of retail<\/h2>\n

\"\"<\/p>\n

The growth of supermarkets, retail outlets, and shopping malls (in developed and emerging economies) is increasing the demand for people counting solutions.<\/p>\n

These solutions help retail stores understand customer behaviors and preferences, with additional benefits in crowd management, space management, and staff planning.<\/p>\n

The entertainment and hospitality sectors are also benefiting from these solutions<\/p>\n

North America, in particular, dominates the adoption of people counting systems due to the adoption of advanced in-store technologies.<\/p>\n

The Asia-Pacific region, however, is showing the highest growth rates, in part due to government efforts to attract foreign investment. Equally, in emerging economies such as Brazil and China, the growth of the retail sector is driving the adoption of people counting technology.<\/p>\n

The push toward green energy<\/h2>\n

\"\"<\/p>\n

There is little doubt that the COVID-19 pandemic has transformed how buildings are used and managed worldwide. It has accelerated the trend towards hybrid (and remote) working, and, as a result, building and facilities managers have had to adapt how they manage real estate occupancy.<\/p>\n

However, even accounting for its dramatic impact, the pandemic has only accelerated a trend that has already been happening in the last few years.<\/p>\n

As the world races to reduce greenhouse gas emissions, the European Union, for example, has estimated that buildings are responsible for some 40% of energy consumption \u2014 and 36% of energy-related greenhouse gas emissions \u2014 within its territory.<\/p>\n

Therefore, as part of the EU\u2019s initiative to double the use of renewable energy in buildings by 2030, Smart Buildings have a significant role to play in reducing energy consumption in Europe and worldwide.<\/p>\n

Advances in technology<\/h2>\n

\"\"<\/p>\n

The increasing need for accuracy is driving the development of footfall monitoring technologies. Uni- and bi-directional people counting systems can now achieve accuracies of 96% or better.<\/p>\n

They can also connect with advanced analytical platforms for building management, in-store analytics, queue management, and others.<\/p>\n

\u201cBy automating controls and optimizing internal systems from heating and ventilation to lighting and the consumption of all electrical devices, Smart Buildings can realize significant energy savings. Ongoing energy performance improvements can be realized through continuous monitoring and auditing of energy levels, in combination with an understanding of the factors influencing energy consumption \u2014 such as the building\u2019s occupancy levels,\u201d said Fr\u00e9d\u00e9ric Tabus, Market Intelligence Manager at Terabee.<\/p>\n

How do facilities managers benefit?<\/h2>\n

\"\"<\/p>\n

As more employers shift towards hybrid working, building occupancy levels have become an important cost driver.<\/p>\n

\u201cEmployers need the tools to understand occupancy on any given day and be able to book workspaces, desks and meeting rooms. At the same time, facilities managers need to rationalize and reorganize space within the building according to occupancy levels, to reduce space and associated costs when and where appropriate,\u201d Tabus stated.<\/p>\n

Building managers need to balance the need to provide a safe and comfortable workplace \u2014 with accompanying amenities such as leisure, fitness, and childcare facilities \u2014 with the need to cut costs. Footfall monitoring solutions supply critical information on space occupancy for effective decision-making.<\/p>\n

People counting devices enable building owners and facilities managers to:<\/p>\n