Things to consider when selecting a foot traffic counter
Foot traffic is a measurement of people who physically walk in and move around in a specific location such as a retail outlet, a shopping stall, or a visual merchandising display. Sometimes, foot traffic is called pedestrian activity and is most often used to measure the performance of a commercial location. The more foot traffic a business gets, the busier and more successful it tends to be. Foot traffic counters are a means of gathering this information and allowing business owners to analyze it in order to determine the busiest areas and the busiest times to better understand customer engagement.
Benefits of foot traffic counters
Footfall traffic counters allow you to understand your business better. They offer insight into when customers enter or start to view a display and how long they stay. Integrating foot traffic counters with POS systems allows businesses to measure the overall conversion rate in the store. This empowers users to make informed decisions based on real-time data rather than on guesswork, which subsequently can help a business to ensure that its offering remains attractive and relevant to its customers. The scope of application here spans retail, hotels, leisure centres, and more.
Understanding customer activity in this manner helps users optimize staff resources, ensuring there are not too many or too few workers at any given time.
Drawbacks of traditional foot traffic counters
Standard footfall counters used ultrasonic sensors, infrared sensors, WiFi tracking, CCTV, or thermal camera technology. All of these techniques have substantial drawbacks, causing issues with the accuracy and privacy of those using a space.
Key elements of modern foot traffic counters to consider
Footfall counters from Terabee are GDPR-compliant by design, meaning the privacy and security of customers are always protected and no personal identity data is ever recorded. These counters are designed to increase the value of your insights over time whilst decreasing overall costs for retail operations, offices, hotels, congress centers and smart buildings.
Terabee’s modern foot traffic counters use Time-of-Flight technology, allowing for 95% or more accuracy of data that measures users entering and leaving doorways.
It is always important to consider placement when choosing a foot traffic counter. Some standard models will mistake static objects for people or mistake groups of people for just one. Terabee’s foot traffic counter can count numerous people as they enter or leave a space, sending data to local devices or cloud-based platforms.
Time-of-Flight technology senses distances, gathering non-intrusive data regarding depth image, meaning personal identity is not recorded. Foot traffic counters from Terabee employ cameras that illuminate a space with pulsed light that is undetectable by the human eye. People and other objects reflect this light to a sensor in the camera and the time taken for the light to travel from the camera to the object and back again is quantified.
How can Terabee help?
Not only do these foot traffic counters offer invaluable information for shops and businesses, but they also provide benefits for workplaces too. They allow for remote monitoring regarding when a room is empty or at capacity, allowing HVAC systems to be optimized to suit.
These footfall counters offer complete peace of mind for users and they are easy to install and integrate into existing systems. They are not inhibited by low-light and are inconspicuous, not taking away from the aesthetics of the building.
