Smart building

Things to consider when selecting a foot traffic counter

A foot traffic counter provides insights into the number of visitors at various times of the day. This tracking allows for streamlined operations, smarter business decisions, cost savings, and ultimately, enhanced customer relationships.
Selecting A Foot Traffic Counter

Foot traffic is a measurement of people who physically walk in and move around in a specific location such as a retail outlet, a shopping stall, or a visual merchandising display. Sometimes, foot traffic is called pedestrian activity and is most often used to measure the performance of a commercial location. The more foot traffic a business gets, the busier and more successful it tends to be. Foot traffic counters are a means of gathering this information and allowing business owners to analyze it in order to determine the busiest areas and the busiest times to better understand customer engagement.

Selecting a Foot Traffic Counter In Retail

Benefits of foot traffic counters

Footfall traffic counters allow you to understand your business better. They offer insight into when customers enter or start to view a display and how long they stay. Integrating foot traffic counters with POS systems allows businesses to measure the overall conversion rate in the store. This empowers users to make informed decisions based on real-time data rather than on guesswork, which subsequently can help a business to ensure that its offering remains attractive and relevant to its customers. The scope of application here spans retail, hotels, leisure centres, and more.

Understanding customer activity in this manner helps users optimize staff resources, ensuring there are not too many or too few workers at any given time. 

Drawbacks of traditional foot traffic counters

Standard footfall counters used ultrasonic sensors, infrared sensors, WiFi tracking, CCTV, or thermal camera technology. All of these techniques have substantial drawbacks, causing issues with the accuracy and privacy of those using a space. 

Key elements of modern foot traffic counters to consider

Footfall counters from Terabee are GDPR-compliant by design, meaning the privacy and security of customers are always protected and no personal identity data is ever recorded. These counters are designed to increase the value of your insights over time whilst decreasing overall costs for retail operations, offices, hotels, congress centers and smart buildings. 

Terabee’s modern foot traffic counters use Time-of-Flight technology, allowing for 95% or more accuracy of data that measures users entering and leaving doorways. 

It is always important to consider placement when choosing a foot traffic counter. Some standard models will mistake static objects for people or mistake groups of people for just one. Terabee’s foot traffic counter can count numerous people as they enter or leave a space, sending data to local devices or cloud-based platforms. 

Time-of-Flight technology  senses distances, gathering non-intrusive data regarding depth image, meaning personal identity is not recorded. Foot traffic counters from Terabee employ cameras that illuminate a space with pulsed light that is undetectable by the human eye. People and other objects reflect this light to a sensor in the camera and the time taken for the light to travel from the camera to the object and back again is quantified.

Selecting a Foot Traffic Counter System

How can Terabee help?

Not only do these foot traffic counters offer invaluable information for shops and businesses, but they also provide benefits for workplaces too. They allow for remote monitoring regarding when a room is empty or at capacity, allowing HVAC systems to be optimized to suit. 

These footfall counters offer complete peace of mind for users and they are easy to install and integrate into existing systems. They are not inhibited by low-light and are inconspicuous, not taking away from the aesthetics of the building.

Related products

Terabee People Flow Counting L-XL

GDPR compliant people counting device. Optimize value and reduce costs from your retail operation, smart building or office space
Using advanced Time-of-Flight technology, Terabee People Flow Counting L-XL is GDPR compliant and provides accurate people counting data (98% accuracy or more) by monitoring the number of people entering and exiting doorways or corridors.

Easy to configure and install on high ceilings, the Terabee People Flow Counting L-XL fits any kind of wide indoor entrance, up to 15 meters in a multi-device setup. Our people counting algorithm is capable of filtering out static objects and counting multiple people passing in both directions below the device as they enter or leave a space.

The solution consists of an IoT people counting device and an optional IoT platform. Two product variations allow transmission of the data via Power over Ethernet or LoRaWAN. Interested? Contact us.

Terabee People Flow Counting M 2.0

Get real-time people counting data for single doorways and narrow corridors
Real-time data is the backbone of our modern, fast-paced world especially when it comes to monitoring space usage, occupancy, energy efficiency, security, building performance or tailored services. The Terabee People Flow Counting M 2.0 device is GDPR compliant by design, with a real-time data capability, providing seamless, accurate, and highly effective footfall measurement, at a competitive price.

Using Time-of-Flight technology, the People Flow Counting M 2.0 solution guarantees anonymity in its operations, prioritizing data privacy protection while offering robust, reliable occupancy monitoring.

People Flow Counting M 2.0 is the perfect addition to your Building Management System. The “smaller sibling” of People Flow Counting L-XL, People Flow Counting M 2.0 is designed for smaller doorways and narrow corridors. It comes in both Power over Ethernet (PoE) and LoRa models to best suit your needs.
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