Use the latest People Counting Sensor to optimize customer traffic and reduce expenses
It doesn’t matter if you run a small boutique or a huge supermarket, it’s always important to know how many people are visiting your store.
Previously, you might have relied on manual counting, or general observations to get a feel for how many customers are visiting and how you could improve your store layout. But now, shops everywhere are turning to footfall counters and smart sensors to obtain new insights about occupancy and how their customers shop.
In this article, we’re introducing the latest people counting technology, Time-of-Flight sensors, also called ‘ToF sensors’, and discussing how they can help you track footfall, optimize your layout, stick to COVID-19 social distancing regulations, and reduce your expenses.
Save money with accurate People Counting
The latest people counting sensors use Time-of-Flight technology to detect people entering and exiting buildings, stores, and even individual aisles.
ToF sensors produce pulses of light. When the light hits an object and returns to the sensor, the sensor uses the time taken for the light to travel to the object and back again to calculate the distance to the object and create a picture of the scene.1,2
ToF sensors provide high frame rates and 3D information. Combined with the people counting computation and data algorithms, ToF people counters can exclude stationary objects and trollies, count multiple people at once and distinguish between people walking close together, resulting in an accuracy of 98%.3
ToF sensors are already used widely in robotics and self-driving vehicles, and now they are available in affordable easy-to-use footfall counting devices. Simply mount them above a doorway or passageway and get ready for next-level insights into how people move in and out of your store.3
Create the best customer experience
Nobody wants to be stuck in a crowded shop. Ensuring customers have enough space is essential for meeting COVID regulations, helping customers feel safe while they shop, improving their overall experience, and making sure they come back time after time.(4)
Tracking how customers are entering and exiting your store, which days or weeks are visited most often, and how customers peak in particular hours can help you optimize your space while improving your customer’s experience.
Many COVID safe guidelines and regulations now dictate how many people can be in a store at one time, so there is plenty of room for social distancing and staying the required 1-2 m apart.(5),(6) People counting systems automatically count the number of people coming into and out of your building, this data can later be used to calculate the occupancy and people density per square meter at any time. These real-time insights can be integrated into traffic lights or social distancing solutions that tell customers when they can enter the store and remind them to keep their distance from other shoppers.(3)
Counting or tracking customer movement can lead to privacy concerns. After all, no one wants to feel like they are always being watched. But unlike CCTV cameras or Wi-Fi tracking, ToF sensors count people without any identifying information. As a result, most ToF sensors are GDPR compliant by design and protect the privacy of customers and staff.(8)
Benefit from Terabee’s ToF expertise
Terabee is the leader in ToF sensors and software for people counting applications. Their proprietary ToF people counting sensor, the ‘People Counting L’ is compact, cost-effective, simple to install, and easy to use.(10)
Through years of research, testing, and fine-tuning in real-life scenarios, Terabee’s people counting software provides 98% counting accuracy. Gain real-time insights into how customers are moving through your store. The data can also be integrated with other smart systems, including HVAC, and lighting.(3),(10)
To help shops adhere to social distancing rules, we have developed the People Density Calculator solution, based on our People Counting L device. This solution calculates the density of visitors per square meter at any time and prevents over occupancy of the facilities. It features digital outputs for signage so that you can clearly indicate – perhaps with a screen or traffic light system – when people can enter and when they must wait.
If you want to turn your building into a smart building and get real-time insights into how people use your store, Terabee can help!
References and further reading
- ‘Time-of-Flight Cameras: Principles, Methods and Applications’ — M. Hansard, S. Lee, O. Choi, R.P. Horaud, Springer, 2013.
- ‘Time of Flight Principle’
- ‘Terabee collaboration helps Husense develop prize winning smart building solution’
- ‘What Safe Shopping Looks Like During the Pandemic’
- ‘Keeping workers and customers safe during COVID-19 in shops and branches’
- ‘What Grocery and Food Retail Workers Need to Know about COVID-19’
- ‘Global businesses could collectively save up to $1.5tn through efficient use of office space, finds Philips’
- ‘How People Counter Sensors Work: A Tech Comparison’ https://www.terabee.com/how-people-counter-sensors-work-a-tech-comparison/
- ‘Depth Sensors: Precision & Personal Privacy’
- ‘Terabee People Counting L – Improve facility efficiency with accurate real-time people counting data’ https://www.terabee.com/shop/people-counting/terabee-people-counting-l/