People counting

Improving retail experience and operations through accurate people counting data

How can people counting data be used to improve the customer experience and retail operations for a franchise with more than 30 home decoration stores? Read more here
Improving Retail Experience And Operations With People Counting 800 X 530 Px

The problem

A national chain of furniture stores sought to provide added value to their franchisees, giving them a way to optimize customer experience and store performance through access to accurate customer visitor data.  

The primary aim was to give the store managers a better understanding of customer visitor trends and a clear view of the customer visits/revenue ratio. 

Secondly, specifically for stores located within shopping malls that have extended opening hours, another objective was to be able to allocate staffing resources based on demand. This serves to make the most of the customer experience and optimize personnel costs.

Retail With People Counting

The solution

Terabee provided bi-directional, high-accuracy and GDPR-complaint-by-design People Counting L-XL devices to monitor the entrances and exits of the stores.

More than 30 stores have been equipped and the number is growing as the franchise expands.

Terabee assisted the company’s IT department with integrating the People Counters into their system.

The counters transmit people counting data directly from the shops, via the Internet to an MQTT broker located at the company headquarters.

The data is then fed into an Enterprise resource planning (ERP) tool, allowing instant information access for store managers and the company headquarters.

Impressions of the Terabee technology

The counting precision, coupled with the GDPR-compliant-by-design architecture, is a perfect fit for the stores and the respect of customers’ privacy.

From an IT perspective, the MQTT communication protocol is a standard that the company’s engineers could integrate in their ERP system without difficulty. 

Once implemented, the solution operates smoothly. Having this People Counting data is greatly helping the stores’ sales operations.

Terabee’s Team have helped with the integration into the customer’s ERP and they have provided excellent support to ensure that the first deployments went smoothly.

Improve Retail Experience And Operations With People Counting

Talk to our experienced team about your people counting needs, by simply outlining your application and any specific needs.

Related products

Terabee People Flow Counting L-XL

GDPR compliant people counting device. Optimize value and reduce costs from your retail operation, smart building or office space
Using advanced Time-of-Flight technology, Terabee People Flow Counting L-XL is GDPR compliant and provides accurate people counting data (98% accuracy or more) by monitoring the number of people entering and exiting doorways or corridors.

Easy to configure and install on high ceilings, the Terabee People Flow Counting L-XL fits any kind of wide indoor entrance, up to 15 meters in a multi-device setup. Our people counting algorithm is capable of filtering out static objects and counting multiple people passing in both directions below the device as they enter or leave a space.

The solution consists of an IoT people counting device and an optional IoT platform. Two product variations allow transmission of the data via Power over Ethernet or LoRaWAN. Interested? Contact us.
My Cart